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Content is King

April 30, 2009

I have been doing a lot of tweeting, facebooking, blogging, social mediaing in practice, as well as theory lately between the two companies I work with for my social media class, and my two mainly social media internships.  And one thing that has really jumped out at me is how often people make the mistake of neglecting content, and I don’t mean infrequently updating their different platforms. There are so many different options of people to follow and read on the Web now, that distinguishing yourself can be a chore, and you cannot do this by only taking into account what interests you. It is important to take a look at your audience, or your desired audience and ask yourself, “what is interesting to them”. This is not always easy, and I know I’m often guilty of tweeting about going to the gym, or out to dinner, which is of no interest to anyone but my close friends. These simple things can become worthwhile though if you add a little something extra. Instead of just saying, I just went to dinner at Fiore, add something like The mushroom ravioli at Fiore is excellent, definitely a worthwhile  spot in the North End. Just by adding some little detail of commentary it becomes a useful, and interesting message to others because they now have been given a piece of information to use in the future.

If you take away one thing from this…….CONTENT IS KING. Don’t let anyone tell you otherwise, no amount of cool graphics or even humor can make up for giving your readers truly useful content.

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