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Downfall of TV Ads = The Rise Of The Infomercial

February 20, 2009

I don’t have to explain to you that television ads have seen a decline in numbers, and quality as a result of the economy, you only have to had followed the news covering the difficulties of the Super Bowl to fill all its slots as an example. With the major auto makers especially, the sharp decline in TV ads has left a lot of openings for other companies to come in and advertise.

And who has stepped up to take up the place of the auto makers? Infomercials…that’s right, the annoying call to action ads that always have deals that are so amazing that you know they are too good to be true. While this may seem odd that these ads are able to not only survive unlike major corporations, but thrive, it really makes good sense. In a time of financial frugality, companies that offer unbelievably cheap deals appeal to a lot of people who normally would not have given them a second look. Also, they don’t need the budget that most advertisements do, all they need is a camera, a set and someone to speak.

It was never more apparent that infomercials have become more relevant recently then the popularity of Cash4Gold ads that went big time with a Super Bowl ad featuring Ed McMahon and MC Hammer. I didn’t even know that infomercial ads were allowed during the Super Bowl!? Not only have the infomercials stepped up into more primetime slots, but they have developed a bonafide advertisement star; Billy Mays. In a time when the infomercials have began to climb in popularity, having a star like Mays makes perfect sense, and will create a fight over trying to get the one man everyone recognizes.

You may not recognize the name, but you certainly will recognize the voice (‘ol yeller as The New York Times dubbed him recently in an article). His rise to fame began with OrangeGlo, but he has done nearly 100 different products, and you can rarely see an infomercial without his face in it. His celebrity even brought him work for ESPN, and ESPN360 in which they parody his hyped up style. Don’t be suprised to see him (or more likely hear him) a lot more soon, even during primetime tv viewing time.

2 Comments leave one →
  1. Jez permalink
    March 3, 2009 10:08 am

    First blog I read after wakeup from sleep today!

    Are you tension? panic?


  1. Digital Tip » This is an unscripted Brand Review™ review:

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