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Hate It or Love It? – Brand Jordan

February 11, 2009

Michael Jordan’s career will be shadowed by only one thing – his marketing ability. The Jordan line is one of the most popular sports lines, and it will continue to be for years to come. Jordan’s brand has not only made him into an icon in the US, but worldwide. Jordan recently released a new series of commercials featuring the tagline “Lead the Charge,” which is pretty solid. Take a look at one of the new ads below:

What do you think?

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