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5 Facebook Rules

October 28, 2008

Facebook is a fun way to stay in contact with friends, but if used the right way, it can be a great networking and marketing tool. Over the years, we have watched Facebook grow into a mechanism that is more than just a bunch of college friends posting pictures of one another. When you make the transition into the real world it is necessary to have your Facebook make the same professional changes.

1. Friend Requests – Don’t just friend everyone you possibly can and think that’s all you need to do. Once a contact is made, keep up a friendly relationship, and if you don’t feel comfortable doing this, you might not have wanted to friend this person in the first place.

2. Keep Active – Don’t just have a profile and a few pictures. Make sure you join groups, post videos and provide links to your personal blog, web site or twitter page. If you are making professional relationships, a person will be more interested in branching out to other sites, rather than just seeing the basic information you have provided on your profile page.

3. Wall posts – When talking business, keep wall posts short. It is not necessary to explain your new business ventures, it is much easier to quickly explain the situation in a short post, or use the inbox to contact the person. Also, if you think a post might be inappropriate or unnecessary, it probably is, so just don’t post it. I’m not saying don’t have fun with posts or joke around with friends, just know that other people can see these posts and they may pop up on someones screen that you don’t want it to.

4. Picture Control – You have heard it plenty of times, but this one is not a joke. When you are a young professional going into a media friendly business, there is not need to keep pictures tagged of you performing your infamous keg stand techniques. Simply untag yourself. (If you truly like the picture, make it your desktop wallpaper)

5. Group Maintenance – It is not difficult to get a large number of people to join a group you created, whether it be for a prefessional  or social purpose, but it can be difficult to keep people interested in the group. Most group members barely ever look at groups they are in after initially joining. That is why, like a blog,  it is important you continuously update your group with a variety of things; pictures, posts, events, or updating the information. This will keep your members interested in checking in on your group on a regular basis.

One Comment leave one →
  1. agencyatlarge permalink*
    October 29, 2008 5:08 pm

    One other thing, don’t add too many applications. It is necessary to keep your profile under control. I know the bumper stickers can be funny, but do you really need 100 of them posted on your site?

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