I have recently been thinking about what first got me into sharing and interacting regularly in the online social realm, and thought I would share a few revelations I had last night.
1. Build a Network Within a Network – While having a brief conversation on Twitter with @TaylorDobbs last night we touched on a few things, one of which was tangible metrics of Twitter (followers). We also decided that followers is becoming less tangible with the HUGE number of spammers out there now. What matters within each social network, is your personal network. What I mean by this is, the people you most often share ideas and comments with. This may be 5, or 500 depending on the person, but the number doesn’t matter, as long as you have that inner circle within each network that you find the most valuable and enjoyable to chat with.
2. Don’t Be Shy, Hand Out Compliments – People share their pictures, drawings, videos, thoughts, and everything else for a reason; they want people to like it! You are not going to like everything, but when you see, hear something you like, tell the creator, no matter how trivial the comment. Do this to make others feel good, but also to make yourself feel good because people always appreciate it, and will return the favor in the future when you share something.
3. Don’t Forget That To Be Social You Need To Have Something To Talk About – And I don’t mean have an opinion, because that’s a given, and everyone has an opinion. What I mean is that the social realm started with blogs of people talking about their everyday lives, so make sure to not forget about your off line life. Go out and do awesome stuff, because that’s why you joined, to talk about what you do offline. Too often people focus on talking about only the online world, and forget that a million things are going on outside their door (I would like to clarify that talking about the digital realm isn’t a bad thing, its just not the only thing).
Saw this at 7/11 on my way to work this morning. It isn’t particularly interesting ads themselves, but I thought it was quite innovative placement. I had never seen something like this, ads on drinks in a cooler, but not for anything related to the store. 7/11 is known for accepting all kinds of crazy advertising ideas i nits store, but this one doesn’t even try to partner with anything store related!
This being said, I find it brilliant on the part of Comcast for two reasons; first, it is an unusual, but clearly eye catching ad, because anyone who saw it would wonder what it was about. But secondly, and more importantly, this 7/11 is located in downtown Boston, just off the commons, where thousands of college students go on a regular basis. Combine this with the clearly college targeted ad (offers a low 9 month cost, this is a very common length to rent an apartment because its about how long the school year is), and Comcast has found what I would imagine is a cheap, and well targeted in store campaign. Kudos to you Comcast, who seem to do little right besides have good Twitter customer service!
When I am with my friends, I never feel like it is inappropriate to pull out my phone to text/tweet/email, etc, even if we were out to a nice dinner. It probably isn’t weird because they doing it too, no one even thinks twice about it. Gen-Y and Gen-X have grown up as generations of multitaskers; we hardly even know how to do one thing at a time, it can be boring. BUT, as I have learned the hard way, through dirty looks from my parents, that there are times and places when some of the older generations still feel this is severely disrespectful. I completely understand where they are coming from, because it appears that I am not paying any attention to them when my face keeps turning down to my phone, but in fact I generally feel just as capable of listening to every word they say while doing this. Taking that into consideration I have come up with the following list of places NOT to be using any form of PDA:
Unacceptable List: (For Twitter #donttweetwhile)
While on a date
If with your parents + any of their friends
Family in general that is not Gen-Y or younger (especially grandparents)
*In an interview
During televised political speech (see above)
In most work settings (depending on field and company)
In any meeting (*especially with boss)
In movie theater while movie is playing (been guilty of this, but obnoxious to others)
While operating heavy machinery
Crossing street in city (seriously, I have almost died)
(Insert your own in comment box below)
Ok, so maybe Dos Equis isn’t the MOST interesting brand in the world, but if I had to rank the most interesting overall ad campaigns recently, they would certainly be near the top. Their ads with “The most interesting man in the world” have made them one of very few beer brands to post a jump in sales this summer (which usually boasts high beer sales for everyone). But not only do they have some awesome ads (see below) FROM Euro RSCG Worldwide, but I have just their new site is awesome too. They pulled me into their site with a very impressive feat: They got me to click on a banner ad (in my last post I said I NEVER do this). They had a compelling ad about classes in their “academy” of how to become like the most interesting man in the world. I wish I had a screen shot of this ad that took up the whole side of Pandora.
Once I clicked, I was hooked on the site (screenshot of homepage above), they have survival in the modern era with Bear Grylls, rites of passage, the art of the bluff (something they say every good con man needs to know), and a few others. This is just a completely engaging site to its target, white collar men who wish they were certified badasses like the man in the Dos Equis ad. On this site they hardly even push the beer, which is what I love about the site, and the ads as well. They just deliver a really cool message, and let the branding take over. But don’t take my word for it, check the site out here.
Any ad campaign that actually makes me go out and buy the product, especially beer since I usually drink whats cheap, is a campaign I put in rarefied air.