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Blog At Large RSS- What The #Gravsum? September 6, 2009Last Monday I attended Gravity Summit Boston, not really sure what to expect. Needless to say, I was blown away. I could fill three posts with simply insight after insight that people like Todd Defren (SHIFT Communications), Troy Kelley (Arnold Worldwide), Gary Vaynerchuck,MC Hammer (entrepreneur’s and all around brilliant guys) and many others gave th […]agencyatlarge
- 3 Keys To [Social Media] Happiness August 14, 2009I have recently been thinking about what first got me into sharing and interacting regularly in the online social realm, and thought I would share a few revelations I had last night. 1. Build a Network Within a Network – While having a brief conversation on Twitter with @TaylorDobbs last night we touched on a few [...]agencyatlarge
- Comcast + 7/11 Smart Ad (I am suprised too) August 13, 2009Saw this at 7/11 on my way to work this morning. It isn’t particularly interesting ads themselves, but I thought it was quite innovative placement. I had never seen something like this, ads on drinks in a cooler, but not for anything related to the store. 7/11 is known for accepting all kinds of crazy [...]agencyatlarge
- When is Texting (Or Tweeting) Unacceptable? August 12, 2009When I am with my friends, I never feel like it is inappropriate to pull out my phone to text/tweet/email, etc, even if we were out to a nice dinner. It probably isn’t weird because they doing it too, no one even thinks twice about it. Gen-Y and Gen-X have grown up as generations of [...]agencyatlarge
- Thought Leader? Guru? Whats The Difference August 11, 2009First of all, this is a really awesome video, even though many of the numbers are a bit outdated because it was made in 2008. Many of the facts give me shivers just thinking about. The point I am trying to make though, is that “we live in exponential times,” and like technology, the way we [...]agencyatlarge
- The Most Interesting Brand in The World August 7, 2009Ok, so maybe Dos Equis isn’t the MOST interesting brand in the world, but if I had to rank the most interesting overall ad campaigns recently, they would certainly be near the top. Their ads with “The most interesting man in the world” have made them one of very few beer brands to post a [...]agencyatlarge
- Cutting Through the Noise to Reach Gen Y August 5, 2009Speaking from experience (I was born in 1988, right in the center on Gen Y), my generation is as likely to click on your banner ad as we are to not have a cell phone. We have grown up multitasking, and constantly surrounded by noise so we have learned to very easily drown it out. [...]agencyatlarge
- The Great Social Media Metrics Race July 27, 2009Hitting a hole-in-one, winning an Oscar, pitching a perfect game, these are all things that many legendary people strive for, but may never reach in their lifetime, no matter how much they put into it. These are the elusive white whales of the particular professions. Right now, the world of marketing has a white whale [...]agencyatlarge
- The Lost Art of the @ Reply June 15, 2009When Twitter first started becoming even somewhat popular, every blogger worth his salt wrote at LEAST one post about Twitter edict. And one of the most important points that everyone made about Twitter use was reciprocity! Don’t just post links and little quips; interact, and engage your followers. No matter how excellent the content you [...]agencyatlarge
- #Followfriday Has Become a #Followfraud June 5, 2009#followfriday taught me what a hashtag was, and the power it can hold back when I was much more of a Twitter-newb. I have come to love the idea of trending hashtags and hashtag events. They let Tweeters find others interested in topics in a way they never could, and that is the whole purpose [...]agencyatlarge
- What The #Gravsum? September 6, 2009
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I was impressed by the 2.0 version of the Mike and Max show. They seem to be intelligent, thoughtful commentators, with an interesting viewpoint. I think advertisers would do well to keep with their insights and comments. I’ll be watching for more. They seem like the sort of fellows you might like to have on your team.